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Hena Kripalani

Creative Producer | Photography & Post-Production Quality Specialist 

+91-9811337250 | A-30/4 First Floor, D.L.F. City Phase-I, Gurgaon-122002 

Portfolio: henakripalani.com

PROFESSIONAL SUMMARY 
 

Creative Producer with 6+ years of experience driving photography quality standards and post-production workflows. Expert in reviewing imagery against style guidelines, providing structured feedback, and mentoring teams. Proven track record of optimizing creative processes while maintaining premium visual standards for photo merchandising.

CORE COMPETENCIES

 

  • Post-Production & Quality: Image retouching evaluation (curation, cropping, color, exposure, contrast, consistency, brushwork); style guide adherence; root cause analysis; quality metrics and benchmarking.

  • Technical Skills: Adobe Lightroom, Photoshop, and Bridge; Google Suite (Sheets, Docs, Presentations); generative AI; Nano Banana.

  • Leadership: Creative feedback delivery; team mentoring and training; cross-functional collaboration; workflow optimization.

PROFESSIONAL EXPERIENCE

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Creative Producer | Heads Up For Tails (India's Leading Pet Care Brand)

January 2024 – May 2026 (Promoted to Creative Producer, April 2025)

  • Executed end-to-end creative production from conceptualization to final delivery, managing all aspects of photography and post-production while maintaining premium brand quality standards for lifestyle, portrait, and product imagery across billboards, CRM, Meta, Google, and website platforms.

  • Applied technical retouching standards daily—curation, cropping, color, exposure, contrast, consistency, and brushwork—to ensure all deliverables met premium quality benchmarks.

  • Built and maintained photography standards and style guidelines for the brand, ensuring visual consistency across all marketing channels.

  • Mentored junior creators through hands-on training in post-production processes and quality standards, demonstrating best practices and constructive feedback.

  • Streamlined workflows using AI-enabled processes to improve turnaround efficiency while maintaining quality standards.

  • Led creative ideation, styling, moodboarding, casting, and art direction for all brand photography.

 

Freelance Photographer & Brand Consultant

January 2021 – January 2024

  • Delivered photography and post-production services for premium hospitality and food & beverage clients including RAK Porcelain, Bric-a-Brac, Artusi Ristorante, Hearth&I, and Ecogreen Hospitality.

  • Evaluated image outputs for retouching quality, visual consistency, and brand alignment.

  • Managed post-production pipelines including curation, color correction, and final quality assurance.

 

SPRF Visual Fellowship Winner | Social Research Political Foundation

April 2022 – August 2022

  • Selected from a competitive pool of photography alumni for a visual fellowship focused on India's informal economy.

  • Produced documentary photography project on migrant workforce, creating compelling visual narratives.

 

Associate Events Executive | Kaleidoscope Events Pvt. Ltd.

April 2019 – May 2020

  • Collaborated with 2D and 3D designers on branding and marketing elements for premium brands including Daikin, L'Oreal, and Havells.

  • Created presentations, moodboards, and brand guidelines, ensuring visual consistency and alignment with client objectives.

  • Managed client relationships and on-site event execution, including the Havells Lloyd factory launch.

 

Multimedia Intern | The Wire

July 2017 – August 2017

  • Assisted multimedia team with video editing, shooting, research, and post-production for editorial content.

  • Gained foundational experience in content production workflows and editorial quality standards.

 

Marketing & Distribution Intern | Commotion India

June 2016 – July 2016

  • Supported marketing and distribution of the Freshers' Handbook, reaching 10,000+ students across Delhi colleges.

  • Gained early experience in creative media and social impact communications.

EDUCATION

 

  • Post-Graduate Diploma in Professional Photography | Sri Aurobindo Centre for Arts & Communication, New Delhi | 2020–2022

  • B.A. (Hons) Sociology | Jamia Millia Islamia, New Delhi | 2015–2018 | CGPA: 7.4 (First Division)

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KEY QUALIFICATIONS

 

  • 6+ years in media and creative environments with hands-on experience in photography and post-production, progressing to quality management and art direction.

  • QA background with demonstrated experience reviewing work against style guidelines and performing root cause analysis.

  • Strong presentation and communication skills developed through stakeholder management and team leadership.

  • Proven mentorship capability, having trained and onboarded team members in post-production processes and quality standards.

  • Proficient on Mac with expertise in Adobe Lightroom, Photoshop, and Bridge; Google Suite; generative AI; and Nano Banana.

  • Creative problem-solver who drives innovative workflow improvements while maintaining quality benchmarks.

  • Detail-oriented project manager with the ability to work independently and manage multiple priorities effectively.

  • Fluent in English and Hindi (spoken and written).

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